Wear, Share and Show you Care - Pink Hope against hereditary breast and ovarian cancer.

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Publication Details

Published: 26/08/2013


Abstract: Pink Hope, Australia's charity designed to inspire women to be proactive and vigilant with their breast and ovarian health is launching Bright Pink Lipstick Day this September to raise awareness of hereditary breast and ovarian cancer.

by Agata Kania

2,700 women and 26 men died from breast cancer in 2007. What would they have done if they had known how to prevent the disease?

 

One in nine Australian women will be diagnosed with breast cancer by the age of 85.

According to Cancer Care Australia, there are several risk factors which may contribute towards developing breast cancer.

Firstly, gender and age. Being a woman at the increased age brings along the strongest risk factor. About 24 per cent of new breast cancer cases diagnosed in 2007 were in women younger than 50 years; 51 per cent in women aged 50-69; and 25 per cent in women aged 70 and over.

Secondly, being overweight or obese, regular alcohol consumption, affluence (breast cancer occurs more frequently in affluent and western populations), breast conditions (women diagnosed with invasive breast cancer have an increased risk of developing another one) and finally, family history of breast cancer are the key risk factors.


Recent studies show that early childbirth, parity (the number of full term pregnancies), breastfeeding for at least 12 months in total and physical activity may reduce the risk of developing the breast cancer.

Although it is impossible to prevent the breast cancer completely, genetic testing has opened up an opportunity for women to find out whether they are in the high risk group and prepare them for the big decision: what to do next to prevent it.


About 5% of breast and up to 15% of ovarian cancers are due to an inherited faulty gene. Two genes involved in hereditary breast and ovarian cancer are often referred to as BRCA1 or BRCA2. Their names come from the abbreviation of the genes ‘Breast Cancer One’ and ‘Breast Cancer Two’.

Since men also have breast tissue, they can develop breast cancer. However, breast cancer is uncommon in men and accounts for less than 1% of all breast cancer cases.

 

Pink Hope is Australia’s only charity with DGR status designed to inspire women to be proactive and vigilant with their breast and ovarian health.  Established and founded by Krystal Barter in 2009 whilst recovering from her preventive double mastectomy, this Australia’s only genetic cancer charity was developed to support families who face hereditary cancer. Pink Hope provides a safe haven for high-risk families to be educated, informed and proactive; ultimately helping them take the right step to reduce their risk of cancer.

Apart from encouraging women to do genetic testing, Pink Hope provides range of information and support concerning risk- reducing medication, preventive mastectomy and breast reconstruction.

 

Since Hollywood star Angelina Jolie’s decision to have a preventative double mastectomy, her voice and profile has brought much needed attention to the harsh reality of hereditary cancer - and her action to go public has meant that Pink Hope has experienced over a 700 per cent increase in families reaching out, and as a result is in desperate need of additional funding.

 

This is why Pink Hope is launching Bright Pink Lipstick Day this September the 20.

How will it work?  Pink Hope is asking everyone to WEAR the Revlon bright pink lipstick on Friday 20th September, SHARE their pictures on social media (using hashtags: #brightpinklipstickday, #pinkhopeaus and #revlon) and CARE by making a donation to Pink Hope so the charity can continue their life changing work for women and families at risk of hereditary cancer.

 

Founder of Pink Hope and BRCA1 carrier herself, Krystal Barter says, “Through #brightpinklipstickday we hope that by raising awareness about hereditary cancer the media, community and philanthropists see how vital prevention truly is”.

 

The funds raised during the Bright Pink Lipstick Day will enable Pink Hope to employ an online Genetic Counselor who will provide support to high- risk women, men and their families by assessing their risk, providing risk- management plans, explaining genetic testing options and by answering their questions and concerns.

 

Celebrities who are puckering up to support Bright Pink Lipstick Day include Sally Obermeder, Whitney Port, Brooke Satchwell, Alyssa McClelland, Lara Bingle, Karl Stefonovic, Laura Dundovic, Laura Csortan, Kate Peck, Casey Burgess, Kiyomi Vella and Revlon ambassadors Emma Stone and Olivia Wilde.

Join these personalities and help reach out to millions of people, add to the community awareness and raise money for this great cause.



 

For further information about breast and ovarian cancer, Pink Hope and Bright Pink Lipstick Day please visit: