Tips & Tricks To Optimise Your Member Listing

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Tips & Tricks - how to optimise your listing


Publication Details

Published: 21/07/2013


Abstract: This detailed tutorial will help you to get the most out of your Member Listing in the CosmeticTattoo.org business directory, you do not have to be a SEO genius just follow the advice in our tips & tricks which will help get your listing noticed.

by Marketing Team

This detailed tutorial will assist you to create and get the most out your listing in the CosmeticTattoo.org business directory, you do not have to be a Marketing or Search Engine Optimisation genius just follow our tips and tricks and our innovative software will do the rest to help get you noticed.

You can see an example of an Elite Membership Listing on this link.

The first step is to create your Member Account and select;

1) The Listing Template (only available with Elite Listings) - which is the template used for your listing e.g. a Doctor could select the "Detailed Medical Profile" template, a large business might select the "Detailed Business Profile" template. For most cosmetic tattooists the "default" profile template will be adequate for your needs and you can always change the listing template later if you wish.


2) The Listing Type (rank) - Member (free), Advanced Member ($49/year), Elite Member ($99/year), each listing type has different features you can read about the various features available for the directory listing member levels by clicking this link and then clicking on the headings that say Member, Advanced Member, Elite Member and scrolling down the page to see what is included with the different membership levels.

Although there is a small annual fee involved we recommend that you chose an Elite Membership Listing because your business will get noticed more and there are lots of useful features to raise your business profile.

Tip: Business listings appear in the directory according to rank, so for example if a person searches for a business in Sydney Australia the top results will always be the Elite Member Listings followed by Advanced Member Listings and then Member Listings. Elite Member Listings are the only ones that randomly rotate on the front page of the site and the Listings Home Page.


3) The Listing Categories - the categories that you would like your business to be displayed in, for example you might want your business displayed in the category of "Permanent Makeup Artist" and "Beauty Therapy" if you provide services in both of those areas. Elite Membership Listings are allocated 4 listing categories, Advanced Member Listings are allocated 3 listing categories, and Member Listings are allocated 2 listing categories. You can have a maximum of 5 listing categories for any single listing and you can add additional categories to any of the Membership levels for a small extra annual fee.

Tip: Make sure that your business is listed in each of your main service areas so that if a site visitor searches via "category" your business is displayed in the search result, for a small additional cost of $10 per year it could make a big difference to how much targeted exposure your business gets.

Click Here to start creating your Membership Account


Managing Your Listing

Once you have created your membership account and paid for any listing fee you can log into the member area and start to add the content to your listing, make sure that you do not skip this step because you need to add all your information to the listing or else you will just have a blank listing.

After you log into your account click on the the link that says "Listings" in the left hand title menu and then click on the link that says "Manage" and the details of all your active listings will display. Next to each listing that you have in the directory you will see the icons below which will enable you to manage your listing and provide you with valuable information about the listing.

Click here to view this listing - Clicking the View Listing icon provides you a quick overview of the listing and the ability to preview how the listing will look to site visitors in the front end of the directory.

Click here to edit this article - Clicking the Edit Listing icon opens the listing form which enables you to add to or change any listing information.

Click here to change deal for this listing - Clicking the Change Deal icon enables you to add or change a Deal associated with the listing, e.g. you can create a deal offering 10% off eyeliner procedures for 30 days and attach the deal to your directory listing. You can add a Deal to any listing free of any cost at any time, click here to find out more about how the Deals Engine works.

Click here to view this listing reports - Clicking the Listing Report icon enables you to see a monthly statistical report and a graph for the current month showing how many site visitors have viewed or clicked on key areas of your listing. This information can assist you to fine tune your directory listing to make it more attractive to potential new customers.

Tip: In your overall Account Management area you can also opt to receive monthly emails updating you on the statistics for your Listings, we recommend this option because it can help you to track any changes you make to your listing images and descriptions and see if the changes are making your listing more attractive to site visitors on a month on month basis.


You will notice from your Listing stats that CosmeticTattoo.org can get your business noticed by the number of "Summary Views", if you have an Elite Listing then you will also be able to tell how attractive you have made your listing by the number of "Summary Views" that converted to "Detail View" by the site visitor clicking and viewing your full details. The statistics also show how many site visitors that you enticed with your listing to click on;

  • ClickThru - Clicked the hyperlink through link to your website (Advanced & Elite Listings Only)
  • E-mail - Clicked the "contact this Listing" button or link
  • Main Phone - Clicked the link to reveal your telephone number
  • Phone 2 - Clicked the link to reveal your secondary telephone number (Advanced & Elite Listings Only).

 

Click here to map tuning this listing location- Clicking the Map Tuning icon enables you to fine tune your business location on the location map if it is not showing the exact location to site visitors on the front on the directory. Normally map tuning is not required as long as you have entered your address correctly and not for example misspelled your street name or included unrelated information in the address fields.

Click here to edit the SEO information of this item - Clicking the SEO icon enables you to edit the Search Engine Optimisation data for your listing, this is the hidden information in the page that site visitors will not see but the search engine robots will take notice of. Unless you are an SEO expert it is best not to edit this information because our marketing team will perform preliminary SEO optimisation of your listing for you after it has been created.

Click here to view this item reviews - Clicking the Reviews icon enables you to view the details about and respond to any Ratings & Reviews that customers have posted about your listing. It is important to note that all users of our Ratings & Reviews service must comply with our site terms of use we do not permit unreasonable or blatant abuse of our members by site visitors in the way that many other ratings services do. Members can respond to a review and can also request that the Site Manager conduct an Assessment of a review if you consider it is unreasonable or violates any of our terms and conditions.

Facebook comments - Clicking the Facebook Comments icon enables you to view and reply to any Facebook comments have posted about your listing.

Tip: this feature is only available on Elite Member Listings, social media interaction (Facebook comments) can significantly boost interest in your listing by others.

Backlink - Clicking the Back-Link Logo icon enables you to get the Back-Link Logo code to add to your website and also to validate the Back-Link once you have added the Back-Link Logo to your own website, you can read more about how our Back-Link Logo works by reading the article on this link.

Tip: Adding the Back-Link Logo to your website will not only let your site visitors instantly know that you are a valued Member of the International Site for Cosmetic & Medical Tattooists but will also boost your listings ranking in the directory search results and increase its visibility by highlighting the header bar in the search results view. We strongly recommend that you add the Back-Link Logo to your website and validate the Back-Link to get the maximum benefit from your Membership.


Member / Advanced Member / Elite Member - Clicking the Listing Level icon enables you to change your directory Membership level from Member to Advanced Member or Elite Member if you would like to upgrade your directory listing to gain more features and attract more interest in your services. Changes in the listing level will only become active in the directory after payment of any applicable upgrade fee and review by the site manager.

Listing Status - You can switch your listing between "Active" and "Suspended" simply by clicking the link on the status name, this turns your listing on or off in the directory which is useful if you want to pause your listing while on holidays etc.

Adding Information & Editing Your Listing

Take the time to create a listing with accurate, up to date, detailed, and eye-catching information not only will you benefit by getting interest from site visitors who are performing searches in the directory itself but you listing might also attract interest by getting in search results from the search engines such as Google and Bing.

Tip:
Whenever you add any content on the internet always do your best to create original content, if you copy and paste information from other websites the intelligent algorithms used by search engines will detect the duplicated content and may downgrade your page for not having original material.

Click here to edit this article - Clicking the Edit Listing icon next the listing you want to edit or add information to and the listing form will open.

The information below will take you step by step through the creation of your listing;

Listing Title: The recommended naming convention for listing titles is;
"Members Name : Business Name"

For example if the member/tattoo technicians name is "Jenny Brown" and the business name is "Perfect Eyebrows" then the recommended listing title is "Jenny Brown : Perfect Eyebrows", if your name is already within the business name then that is the best listing title to use.
e.g. "Jenny's Perfect Eyebrow Service".

The reason why we recommend this is because when a site visitor conducts a search in the directory automated suggestions will be displayed in a drop down list from the search fields which enables site visitors to find your listing quickly by searching for you by your name or by your business name, it also helps differentiate businesses from each other that have the same or similar business names.

Please do not include keywords e.g. "Permanent Makeup" if it is not part of your business name or ALL CAPITALS in listing title because it detracts from the look, feel, and operation of the directory. There is a field for keywords further down the listing form and those keywords will be scanned when a site visitor searches the directory due to our sophisticated search function. Please trust us we have conducted a lot of testing and our preferred naming convention is the best way to help customers find you.

Tip: Statistically more customers search for a technician by their name than by business name when they have been referred by a previous customer so it is advisable to include your name in your listing title to maximize the potential for new customer reaching you from referrals.
 

Email: Make sure you include an email address, your email address will not be visible on the front of the site, adding you email address will simply activate the contact form for your listing so that clients can contact you by sending a message direct from the directory by using the contact form. Web bots and email harvesting programs will not be able to get your email address from your business listing because it is not displayed.

URL: If you have your own website or Facebook page you can include the URL on the listing, this feature is only available for Advanced Members and Elite Member Listings this permits potential new clients to click straight though to your website from your directory listing.

Tip: Adding the URL for your website to your listing can also help boost the rank of your own website in the search engines, we recommend that you have an Elite or Advanced Member listing to make use of this feature.

Main Phone: This is the main phone number that you want customer to call you on, if you deal with international or interstate customers then can include the applicable state and country dialling codes otherwise just insert the local dialling number. The correct number format for your listing is as per the following;

If you have International Customers: 61 3 9876 5432
If you have Interstate Customers: 03 9876 5432
If you only have local Customers: 9876 5432

Please do not include brackets "()", dashes "-", slashes "/", plus symbols "+" or any other non numerical symbols in your telephone number because it is possible that we may introduce web call for site visitors at a later stage and those characters will interfere with correct number dialling.

Phone 2: This is a secondary phone number for your business it can be a second line or even a fax number if you wish. The correct number format is the same as above but fax numbers should be entered with "Fax:" before the number, e.g. "Fax: 9876 5432" so that site visitors know its your fax number.

Tip: The Phone 2 field is only available to Advanced Member & Elite Member Listings, adding a second phone number can be very useful if you have both a fixed line and a mobile number and could make the difference between getting a new client and losing them to another business.

NB. A special comment about addresses, it is not uncommon for some business owners to fudge the truth about their actual business address either because they prefer the name of a neighbouring upmarket suburb or because they think that they will get more customers if it appears as if they are in the central business district. Please ensure that you insert your actual truthful address in the address fields because a false address will cause the automated map reference to fail and you may end up getting less interest from site visitors. We want our site visitors to get honest information about business locations to ensure we build trust and positive relationships with our clients.

Address Line 1: This is for your main street address, including any other information in address line 1 can confuse the automated map tuning so save any extra information for address line 2, also for the same reason avoid using abbreviations in any of the address fields "Street" not "St".

e.g. Address Line 1: 12 Smith Street

Address Line 2: This is for additional location information such as the Suite Number, Floor Number, Building Name, or even "Strictly By Appointment" if you only see customers by appointment.

Zipcode: This is your actual postal code, if you are not sure about your post code please check as this will also affect the automated map tuning. If you live in a location that does not have post codes e.g. The Republic of Ireland then just leave the zip code field blank.

Latitude: & Longitude: Your coordinates are automatically calculated by our clever software based on your "correctly entered" address information.

Country: Your country the top level for your location that is your country name e.g. "Australia" or "United States", some countries have been adjusted to improve the search speed of the business directory, for example the United Kingdom is listed under country and England, Wales, Scotland, Northern Ireland are listed under state. Yes we know that for a small minority of locations the adjustment to their location hierarchy is not strictly correct but it will make no difference to the display of your address on the directory listing and it increases the site search speed dramatically.

State: For most locations state is your actual state e.g. "New South Wales" or "California", for some countries such as the UK we have made the adjustment mentioned above.


City: City is the lowest level for your location, that might be a City, Suburb, Town or Village for example if the lowest level of location information is a suburb in Sydney Australia then you can insert the suburb in the city field and if you want to include the City as well just insert it in Address Line 2 or visa versa if you prefer. If the automated map tuning does not identify you exact location on the map then try changing the city to suburb or visa versa.

Map Tuning: If you have inserted your address details correctly as described above then your exact location should then be displayed on the map, if not then check the address information again. If the location is not exactly right you can adjust the location marker simply by right clicking the marker and dragging and dropping it where you want the location marker to be. For Elite Member Listings zooming the map in or out will also make some adjustment to the map zoom level displayed on your listing page.

Tip: For Member and Advanced Member Listings your general location will only be displayed on the map in search results along with the other listings in the search result, but for Elite Member Listings your location will also be displayed on your own personal map on your listing page.

Map Tuning a CosmeticTattoo.org Directory Listing


Images:
Only Elite Member Listings can add up to 10 images to their listing in JPG, GIF or PNG file format, images are best resized to and aspect ratio of 316px wide x 179px high before uploading them, maximum file size for an image is 1.5 MB, and image can be resized by our server by selecting the image display area after uploading but it is best to resize in a high quality image program first to get the best possible image for your listing. If you have trouble with your images then you can contact support and request assistance (NB. fees may apply for image resizing support). We do not support animated gif images because most site visitors find animated images annoying.

Tip: Upgrading to an Elite Member Listing and adding an eye catching main image for your listing such as your picture or your business header logo can dramatically increase the interest in your listing, adding extra images automatically creates an image slide show on your listing page.

Video Snippet Code: Only Elite Member Listings can add a video snippet code to their listing, a video snippet code will add a short video to an Elite Members listing page, so if for example you already have a business video on YouTube you can grab the snippet code by clicking the "share" link on the YouTube video page and then click the "Embed" link and the video snipped code will be revealed. If you add a video snippet from YouTube Make sure that you un-tick the tick box that says "Show suggested videos when the video finishes" that will add "rel=0" to the snippet code so that random videos do not play at the end of your video. Please do not add YouTube videos that have annoying advert overlays (often added by a copyright owner due to the use of their music etc). A YouTube video snippet will look something like the code below;

<iframe width="560" height="315" src="//www.youtube.com/embed/vFkjH7XOOfY?rel=0" frameborder="0" allowfullscreen></iframe>

Tip: Upgrading to an Elite Member Listing and adding engaging video content to your listing such as a short display of a procedure or an interaction with a client can dramatically increase the interest in your listing.

Summary Description: This is a short (250 character) description of your business which shows on your listing when someone performs a search in the directory, the summary description is an opportunity to give a quick overviews and encourage a site visitor to find out more about you. Listing summary is only available for Advanced Members & Elite Member Listings.

Attach Additional File: Only Elite Member Listings can add an extra downloadable file to their listing, perhaps you want to add a extra large image of a face with permanent makeup or if you have a pdf or word doc pricelist or promotional brochure you can add that to your listing page. File types that can be added include PDF, DOC, TXT, JPG, GIF or PNG up to 1.5MB.

Tip: Upgrading to an Elite Member Listing and adding a file to provide site visitors extra content to view about your business can dramatically increase the interest in your listing.

Description: Only Elite Member listings can add a full description of their business, this information is displayed on an Elite Members personal listing page along with their picture gallery, Video, and other business information.

Tip: Upgrading to an Elite Member Listing and adding a full description about your business can dramatically increase the interest in your listing.

Keywords for the search: You can add up to Keyword for search for your listing which will be scanned by the server along with your listing name and location when a site visitor performs a search in the business directory. If you have additional information that you want your listing to be identified with then this is the place to add it, for example you might include your previous business name, your name if it is not part of your listing title, your major services or some suburbs that you provide services to.

Hours of work: Only Elite Member listings can add their hours of work which are displayed on an Elite Members personal listing page.

Other Locations: Only Elite Member listings can add other work locations which are displayed on an Elite Members personal listing page.

Tip: Upgrading to an Elite Member Listing and adding the extra locations that you provide services in addition to your primary place of business can increase the interest in your listing.

Categories and sub-categories: As mentioned previously these are the categories that you would like your business to be displayed in, for example you might want your business displayed in the category of "Permanent Makeup Artist" and "Beauty Therapy" if you provide services in both of those areas. Elite Membership Listings are allocated 4 listing categories, Advanced Member Listings are allocated 3 listing categories, and Member Listings are allocated 2 listing categories. You can have a maximum of 5 listing categories for any single listing and you can add additional categories to any of the Membership levels for a small extra annual fee.

Tip: Make sure that your business is listed in each of your main service areas so that if a site visitor searches via "category" your business is displayed in the search result, for a small additional cost of $10 per year it could make a big difference to how much targeted exposure your business gets.

Listing Badges: Advanced and Elite Members can;

Select the option to add a Pink Provider Badge
Pink Service Provider - i Care! to their listing simply by ticking the check box on the listing management form, all members are encouraged to become Pink Providers you can read more about the Pink Provider commitment by clicking this link.

Advanced and Elite Members can also request;
 
An Education Team Badge
Member of the CosmeticTattoo.org Education Team by becoming part of the Education Team or 

A Master Trainer Badge
Cosmetic Tattoo Master Trainer by making an application for master trainer status.

Tip: Our site statistics show that site visitors show significantly more interest in listings that have status badges.

Promotional Code: If you have a promotional code insert it in the promotional code when creating your listing or when updating it and your account will automatically be adjust to include any discount that applies to your listing.

Tip: Students who have completed a CT-AIVEP diploma course and CTshop customers who purchase an Amiea digital machine qualify for 12 months of Elite Membership directory listing completely free of charge.


Some final comments about Elite Member Listings, when an Elite Member choses their listing template, in addition to the specific template fields for their listing the Elite Members personal listing page will automatically be allocated a corresponding Letter Head that is specific to their listing type. Letter Heads are very effective in immediately alerting a site visitor the exact nature of the business and the position that they hold.

CosmeticTattoo.org Directory Listing Letter Heads


If you have any further questions about your CosmeticTattoo.org Membership or directory listing contact support.

 

Click Here to create your Membership Account and Create Your Listing