Marketing Strategies - Banner Advertising

Photos


Publication Details

Published: 06/01/2013


Abstract: We believe in the mutual rewards that can be gained via Collaborative Marketing, our banner adverts have been chosen to provide members with a range of targeted and cost efficient adverting options, our reports show you your Return on Investment.

by Marketing Team

For the first time since the inception of the internet the amount of money spent on online advertising is expected to over take that spent on newspaper advertising or free to air television advertising.

 

While other forms of advertising are shrinking online advertising has been experiencing double digit growth growing even during the tough business conditions during 2012.

 

The question is why are so many businesses turning to online advertising?

 

The answer is relatively straight forward;

  • More people are turning to the internet to find products and services than ever before

  • If chosen correctly online adverting can be far more targeted than print media or television

  • Online advertising can also be more cost efficient

  • Online adverts can be placed for a fraction of the cost of print or television and yet the potential audience for the advert is potentially much larger (global).


When choosing where to spend your advertising dollar two of the most important factors are;

 

1) Will the advertising be targeted towards my customers demographic?
     i.e. Is the advert likely to be seen by people who want your services.


2) Is the advertising cost efficient and can I see a Return On my Investment?
     i.e. Is the advertising a fair price for the exposure that it provides and can you see evidence that customers have seen and are reacting to the advertising.


Some of the companies offering pay per click adverting (PPC) play business owners off against each other by making them bid the highest price to get their advert seen and with PPC each click on your advert costs a lot money even if it was an inadvertent click. We have seen examples where some advertisers have paid hundreds of dollars a week for PPC advertising via search engines without much evidence of a return on their investment.

Some of the companies offering pay per click adverting (PPC) play business owners off against each other by making them bid the highest price to get their advert seen and with PPC each click on your advert costs a lot of money even if it was just an inadvertent click.

We have seen examples where some advertisers have paid hundreds of dollars a week for PPC advertising via search engines without much evidence of a return on their investment.


Our Approach Is Different

We believe in the mutual rewards that can be gained via Collaborative Marketing, having all our members listed in one location on an intelligent directory that enables customers to search for a Cosmetic Tattooist near to them via 'location' and 'service type' means that we can all save money due to Collaborative Marketing.



Our members no longer have to compete with each other in bidding wars for PPC via the search engines, each of our member has the same advertising opportunities via our numerous marketing channels without having to bid higher and higher prices to get noticed.

In addition to the exposure that your business can get through the various levels of membership and associated directory listings you can also make use of the adverting banners on the site, each adverting banner has the potential for a different kind of result.


Key Benefits of CosmeticTattoo.org Advertising Banners

  • No bidding wars, our advertising banners have the same set price for everyone.

  • No expensive Pay Per Click, our advertising banners have two payment options; 
       
       1) Pay for a block of 1000 impressions 
          (a single low rate to have your advert displayed 1000 times).


       2) Pay to have your advert on the site for 12 months.

  • Our banner adverts rotate giving each advertiser an equal opportunity to have their advert seen and preventing your advert from becoming stale which is very important.

  • A range of banner positions and types each with their own benefits and uses.

  • You choose what sections of the site you want your banner displayed.

  • Our site visitor demographic is targeted at the services that our Members provide. i.e. site visitors come here looking for your services.

  • The reporting facility in your Members admin area shows you how your advertisement is performing so you can assess your return on your investment.

 


CosmeticTattoo.org Banner Advert Locations

CosmeticTattoo.org Banner Advert Locations

 

Banner Options


Display Area Options: When submitting a banner you can even choose what area of the site you would like your banner displayed and the cost is the same no matter what display area you choose;

General Pages - Our general site related pages only.

Listing - Just on the Directory Listing pages.

Deal - Just on the members Special Deals pages.

Event  - Just on the Events pages.

Classified - Just on the Classified Advert pages.

Article - Just on the Infomercial & Educational Article Pages.

Blog - Just on our Site Information Blog.

Global Banner - All site pages.
 
You may decide that a specific area of the site fits your advertising needs better than having it displayed everywhere, the choice is yours.

 

Payment Options: Either a block of 1000 impressions or a flat annual fee.
 
 
Our Advertising Policies: A variety of discrete advertising banners will be available to our members who have products and services that they wish to notify site visitors about. All advertising 
banners will be subject to our Terms & Conditions.

We will always ensure that CosmeticTattoo.org is structured in a way that it remains a pleasant experience  for our site visitors and does not become saturated with unrelated advertising. Please also bear in mind that the revenue from Advertising Banners assist us to provide our free site services to Members and to promote CosmeticTattoo.org so that the whole community benefits from Collaborative Marketing.

 

Below are specific details in relation to each banner type.
 
 
Top Banners

Banner size: 468px x 60px (JPG, GIF or PNG)

Top Banners are located in a premium banner position on the site and offers maximum exposure for your business.
 
 
Bottom Banners

Banner size: 468px x 60px (JPG, GIF or PNG)

Bottom Banners are located in a discrete position and is more likely to be seen by site visitors who are on the site for a longer period of time compared to those who are just passing through, some advertisers regard this to be more targeted advertising towards customers who are closer to making a decision.
 
For example bottom banners may be clicked by a site visitor after reading an article or other page contents at the point of reaching the bottom of the page, for this reason Bottom Banners are often used in combination with other advertising on the site e.g. an Infomercial Article. 
 
 
Featured Banners

Banner size: 180px x 150px (JPG, GIF or PNG)

Featured banners are located very close to the site navigation menu, site visitors who don't have time to waste and want quick answers may click on a featured 
Banner in preference to using the site navigation menu to offer them range of business choices. This type of customer may be a fast decision maker and 'want it now' opting for the first choice over making a selection from a range of choices. 
 
 
Sponsored Link Banners

Banner size: 180px x 100px (JPG, GIF or PNG)

Sponsored Link Banners are plain text advertisements located very close to the site navigation menu just below Featured Banners and they offer advertisers a similar opportunity as a Featured Banner but at a more cost efficient price for the advertiser, sponsored links are often used in combination with other advertising on the site e.g. an Infomercial Article. 
 
A sponsored link can provide subtle 'Brand Name Reinforcement' as a site visitor makes a selection from the site menu this can result in greater recognition when they see your directory listing and site visitors who don't have time to waste and want quick answers may click on a Sponsored Link Banner in preference to using the site navigation menu. Some research has shown that plain text adverting banners can achieve higher customer response for advertisers in some circumstances, it may be the simplicity factor.
 
 
As well as the Banner Advertising detailed above you can also request an Advertisement on the Slider on our front page which is the preeminent advertising position on our site.



Front Page Slider

Banner size: 440px x 248px (JPG, GIF or PNG)
 
No doubt you noticed the eye catching adverting slider on our front page, you may not have known that we reserve two of the slider positions for our Members 
advertisements. 


Your Advertisement Could Be On Our Front Page Slider

Front Page Slider


Could there possibly be a better place to have an advertisement for anything related to Cosmetic Tattoo than in the preeminent position on the front page of CosmeticTattoo.org!
 
You can blast your message out to the world from our front page, this is perfect for a major event or to get some serious exposure for your brand.
 
Once you have submitted your request our Marketing Team will review your request and if it is accepted we will send you an Invoice for your chosen advertising period and as soon as payment is received your slider advertisement will be created and activated on the date you have chosen.


Click Here to submit a slider adverting request
 

Summary Points

CosmeticTattoo.org Advertising Banners enable our members to;

  • Display targeted ads that match the CosmeticTattoo.org content and the demographic of our site visitors.

  • Reach people seeking information on products and services that directly relate to your business.

  • Build recognition of your brand globally.

  • Return on Investment - Use our reporting tools to see how your advert is performing!

  • No more a wasting money on unrelated sites via overpriced ad word campaigns, our site visitors want to know about your products and services!

 

Why not give our advertising banners a try?


 

Kind Regards,

The Marketing Team

 

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